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Rob Licata

Owner & Head of Programming

When asked what his training ‘mantra’ is, Rob will tell you he doesn't have one but he does believe a little bit everyday goes a long way.


Born in Northeastern PA, Rob attended Temple University where he played D1 Baseball. An avid fitness lover, Rob began training his friends while finishing his degree. As his client list continued to grow, so did his desire for becoming a Personal Trainer full time. 


After over 10 years as a solo trainer, traveling to clients in and around the city of Philadelphia, Rob realized that what he missed most about baseball was the team and community it created. He wanted to create that not only for his clients, but also for other trainers and give them a place to call home... and Leverage Fitness was born.


An avid golfer, dad to Cecilia, Rio and Buca (Leverage’s resident emotional support pups) and husband to Gabi; Rob added Leverage owner to his resume and has since created not just a gym, but a community. Leverage Fitness is strength training by professionals, for professionals.


College: Temple University



NSCA Strength and Conditioning Specialist (CSC)

Precision Nutrition

Titleist Performance Institute (TPI) 

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