Meet the Coaches Behind Leverage Fitness
Leverage Fitness is built around coaches who share one standard: understand the person, know the purpose of the program and coach every session with attention. Different personalities and specialties strengthen the team, but members should experience one connected system.
ROB LICATA: FOUNDER AND COACHING STANDARD
Rob built Leverage around the belief that people need more than equipment or another workout. They need a plan, expert eyes on the work and an environment where high standards and genuine care coexist.
KIM: THE EXPERIENCE BEHIND THE EXPERIENCE
As Director of Operations, Kim helps turn the studio’s promise into daily reality. Scheduling, coverage, readiness, communication and small details determine whether training feels organized and personal.
GWI AND JOSIE: PROGRAMMING, STRENGTH AND NUTRITION
Gwi helps guide programming standards and coach development. Josie connects strength coaching with practical nutrition education and contributes to pregnancy and postpartum support.
Shared coaching standards.
Communication across the team.
Individual specialties within one system.
Continuity when more than one coach supports a member.
This draft should be expanded with brief first-person quotes and updated staff details before publication. The best immediate introduction to the team is still the 30 Day Intro.
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